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A Launch Report tracks newly launched creatives during their testing phase. It shows which creatives are "In testing phase" along with their early performance metrics. To configure what counts as a successful creative launch:

Click "Success Settings" in the Launch Report header.

Define the Minimum Age — how many days a creative must have been live before being evaluated.

Add performance conditions — specific metric thresholds a creative must meet (e.g., CTR &gt; 2%). Click "+ Add Condition" to add multiple criteria.

1. Click "Success Settings" in the Launch Report header.
2. Define the Minimum Age — how many days a creative must have been live before being evaluated.
3. Add performance conditions — specific metric thresholds a creative must meet (e.g., CTR &gt; 2%). Click "+ Add Condition" to add multiple criteria.

Creatives that meet all conditions are marked as successful. The Chart view on a Launch Report also shows additional controls: Granularity (Daily, Weekly, Monthly), Chart type, and Top creatives shown (Top 5, Top 10, or Custom).

Launch Report and Success Settings

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