Creative Controls let you customise how the Creative Generation Agent generates creatives for your brand. Open them from Creative controls (top right of the Creative Generation Agent page).
Screenshot: The Creative controls panel, opened from the top right of the Creative Generation Agent page.
You can configure:
Brand context — name, description, products/services, target customers, colours and logo (also under Settings → Brand).
Creative rules — guidelines the agent must always follow (e.g. “always feature product close-ups”, “avoid red backgrounds”).
Product images / app screenshots — upload these so generated creatives stay authentic and on-brand.
Video footage (B-roll) — upload clips the agent uses in the videos it generates.
The more complete your brand profile and controls, the more on-brand the agent’s output.