Yes. Segwise produces playable ads for you, as a managed service.
How it works
Segwise's creative generation agents build each playable from the patterns that already win for you — the core mechanics, hook scenes and end cards your players respond to — rather than from templates. The Segwise team then polishes each one, tests it and takes it over the finish line, built to the specs of the networks you run on. What you receive is a finished, ready-to-ship playable, not a rough draft and a list of things to fix.
Why it's a managed service
Playable generation is currently a managed service rather than another tool in the agent for your team to run. There is no Generate button for playables in the Creative Generation Agent today: the agents build, and the Segwise team finishes. Your engineers stay on the game, and you don't need to brief an agency or add headcount to get playables made.
Can I ask for changes?
Yes. Tell us what you want changed and the team turns it around.
What happens once a playable is live
Segwise plays and tags it like every other creative — the core mechanic, the tutorial style, the hook scene, how the ad plays out, the end card and the CTA — and matches each element to IPM, install rate, CPI, ROAS and post-install events. Each round makes the next round sharper. Segwise is the only platform that plays and tags playable ads end to end.
Which networks
Playables are built to the specs of the networks you run on. Playing and tagging starts automatically once you connect AppLovin, Meta, Unity Ads, Mintegral, ironSource or Moloco.
How to get started
Message us through the in-app chat or ask your Segwise contact, and tell us which game or app, and which networks, you want playables for.