Metrics and tags are the two lenses through which you analyse creatives in Segwise:
Metrics (Ad Network Metrics and Calculated Metrics) appear as columns in your Creative Analytics tables, showing you the numbers (spend, conversions, cost per result, etc.) for each creative.
AI Tags appear as attributes of each creative — you can filter your reports by tag or group creatives by tag to compare performance across creative types.
Together, they let you answer questions like: "Which hook styles are driving the lowest Cost per Lead?" or "Do creatives that mention problems outperform those that don't?"