What are the default metrics available when I first set up Segwise?
Default metrics include: Impressions (Network), Spend (Network), Clicks (Network), Installs (Network), Spend Share (Network), Video plays (Network), Video 25%/50%/75%/100% watched (Network), Video 3-sec plays (Network), ThruPlays (Network), Creative Status, Install Share (Network), Latest Install Share in Campaign, Latest Spend Share in Campaign, Created At (Network), Creative Age (Network), Spend Share in Campaign, Link Clicks, Total Purchase Value, Purchases (Count), and Adds to Cart.
Can I add the same metric type from two different ad networks?
Yes. You can create separate metrics for the same event type across different networks. For example, "Meta - Lead" and "Google - Lead" appear as two separate columns. When metrics from two different ad networks appear in the same table, the column for the network the creative did not run on shows N/A.
Will changes to metrics affect historical report data?
Segwise does not allow changing or deleting any default metric. If you wish to delete any Ad Network Metric that you might've added, you can contact support.
It does not affect historical report data.
What does the Created At date on an Ad Network Metric represent?
The Created At date shows when the metric was added to your Segwise account through Setup Metrics. It does not represent when data started being collected — that depends on when your ad network connection was established.
Do AI tags apply to new ad networks I connect later?
Yes. AI Tags and Metrics apply to all creatives in your account regardless of ad network.
Is there a limit to how many metrics I can create?
Segwise allows adding up to 100 Ad Network Metrics and unlimited Calculated Metrics.
How can i change the value of an AI Tag ?
If you want to make changes to the AI Tag values, you'll have to contact support.