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Using the Chat

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Written by Mohamed Shayan

How do I ask a question?

Type your question in the text input box that says “Ask about your creative performance...” and either press Enter or click the Submit button. You can ask anything related to your creative performance data in natural language.

What kind of questions can I ask?

You can ask about virtually any aspect of your ad creative performance. Some examples include questions about top-performing creatives, spend distribution across ad networks, creative fatigue, performance trends over time, comparisons between different creative formats or hooks, ROAS analysis, and competitor creative strategies. The AI has access to your connected ad performance data and can analyse it on the fly.

What does the AI response look like?

The AI provides rich, detailed responses that can include several types of content: written analysis with numbered insights and explanations, interactive charts, tables summarising key findings, references to specific creative IDs so you can identify exactly which ads are being discussed, and follow-up question suggestions at the end of each response.

Can I have a multi-turn conversation?

Yes. After the AI responds, you can ask follow-up questions in the same chat thread. The AI retains context from the conversation, so you can drill deeper into a topic. For example, after asking about top performers, you might follow up with “Which of these are showing fatigue signals?”.

Can I give feedback on a response?

Yes. At the bottom of each AI response, you will see thumbs-up and thumbs-down icons. Click thumbs-up if the response was helpful, or thumbs-down if it was not. This feedback helps improve the AI’s responses over time.


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