Reports are individual analysis views. There are six report types:
Creative Report — analyse performance of individual creatives across ad networks. Break down by dimensions like Country, Campaign, Ad Group, Creative Type, and more.
Tags Report — compare performance grouped by creative tags (e.g., by theme, format, concept). Ideal for understanding which creative attributes drive results.
Launch Report — track newly launched creatives. Shows launch status alongside performance metrics to monitor creative ramp-up.
Fatigue Report — identify creatives showing signs of performance decline due to audience fatigue.
AI-Generated Creatives Report — analyse performance of creatives generated by the Creative Generation Agent. Track how AI-generated storyboards, video concepts, static images, and rendered videos perform across ad networks.
Blank Report — a fully customisable report where you define your own dimensions, tags, and metrics from scratch.
Create a Report: Click the green "+ Create Report" button at the top of the left sidebar, or click "+" next to "Reports," or use "+ Add Report" → "Add New" from within a Board.
Screenshot: The green '+ Create Report' button and the report-type picker (Creative, Tags, Launch, Fatigue, AI-Generated Creatives, Blank).
Set a date range: Click the date filter in the top-left. Options include Latest Day, Last 7/14/30 days, This month, Last month, This quarter, Last N Days, and Custom. The "Rolling" badge means the window automatically moves forward each day.
Screenshot: The date-range filter, including options like Last 7/14/30 days and the 'Rolling' badge.
Switch between Flat Table and Pivot Table: Click "Edit table" in the Report toolbar. Flat Table shows one row per creative with no grouping. Pivot Table groups creatives under a parent dimension (e.g., Ad Network > Campaign > Ad Group > Creative) — you can expand or collapse groups using the arrow on the left.
Screenshot: Switching between Flat Table and Pivot Table (creatives grouped under Ad Network › Campaign › Ad Group › Creative).
Add or remove columns: In the "Edit table" modal, check or uncheck metrics to add or remove columns.
Animation: Adding or removing metric columns in the 'Edit table' modal.
Filter Report data: Click "+ Add Filters." Filter by Dimensions (Ad Network, Country, Campaign, Ad Group/Creative Set, Creative Name, Creative Type, Carousel Card, and more), Tags, or Metrics.
Animation: Filtering report data by Dimensions, Tags, or Metrics via '+ Add Filters'.
Compare periods: Click the "Compare" dropdown. Compare against Previous Period, Day ago, Week ago, Month ago, Quarter ago, Year ago, or Custom. An additional "% change" column will appear for each metric.
Animation: Comparing periods (Previous Period, Week ago, etc.), which adds a '% change' column.
Add tags to creatives: Click "+ Add Tags" in the Report toolbar. Segwise allows selecting up to 3 tags from the dropdown list.
Animation: Adding up to 3 tags to creatives via '+ Add Tags'.
View as cards: For Creative Reports in Flat Table mode, click the card view icon. This shows each creative as a visual card with its thumbnail and key metrics. Card view is not available in Pivot Table mode.
Animation: Switching a Creative Report to card view, showing each creative as a thumbnail with key metrics.
Download Report data: Click the download icon in the Report header. Segwise sends a CSV to your registered email address. CSV exports are limited to 1,000 rows.
Analyse with AI: Click "Analyse with AI" in the Report header. This takes you to the chat section. You get an analysis of your entire report.
Note: Reports that belong to another team member appear as "Read Only." Use "Save as new" to create your own editable copy. Changes are not auto-saved — always click Save before navigating away.