The “+ Add Context” button appears within the text input box. It allows you to attach additional context to your question by referencing specific reports or competitor data from your Segwise workspace. This helps the AI provide answers scoped within that context.

When you click “+ Add Context”, a dropdown menu appears with two main categories:

• Reports — Lets you attach a specific report from your Creative Analytics workspace.

• Competitors — Lets you attach competitor data to your query.
You can add multiple reports and competitors in the context.

Screenshot: The '+ Add Context' dropdown, with Reports and Competitors options.