Yes. Segwise can attribute creative performance to a specific creator, and there are two ways to set it up depending on whether the creator's name appears in your ad names.
If the creator's name is in your ad names — Nomenclature Tags
Nomenclature Tags decode structured information baked into your creative names. If your team names ads like Meta_UGC_Ravi_Q1_Hook2, Segwise extracts the creator into its own filterable column.
Go to Settings → AI Tags → Nomenclature Tags → Start Setup, choose the separator your names use (_ - | : . ; or a space), then add a Creator tag with one of three rules:
Identifier based — finds the value by a unique piece of text that comes before it
Position based — finds the value by its position in the name (1st, 2nd, 3rd…)
Condition based — matches on Creative Name, Ad Group Name, Campaign Name or URL, using contains / does not contain / equals / does not equal / starts with / ends with
If the creator's name is not in your ad names — Character Tags
Character Tags track a specific character, mascot or person across all of your creatives. You upload a few reference images of the creator and Segwise finds every creative they appear in — no change to how you name your ads.
Go to Settings → AI Tags → Character Tags → Add characters, name the character, and upload their reference images.
Up to 10 reference images per character
Each image under 2 MB
Upload multiple angles for best results
The tag has to be enabled before you can add characters to it
The same mechanism works for products and logos through Object Tags.
What you get
Once creators are tagged, a creator is just another dimension. Put it in a Creative Report or a Tag Report next to ROAS, CTR, IPM or spend and compare creators like for like — Ravi at $3,000 ROAS, Mukesh at $10,000 and Shweta at $6,000, side by side.
Note that Nomenclature Tags and Character Tags both count toward your organisation's tag quota.
What Segwise does not do
It does not pull external creator data — follower counts, social profiles or audience demographics.
It does not handle creator payouts, contracts or commissions. Segwise tells you which creators are performing; paying them stays in your affiliate or creator platform.