1. Go to Settings → Setup Metrics.

2. Select the Ad Network (Meta, Google, TikTok, LinkedIn, or Reddit).
3. click + Add New.

4. In the Select Custom Metric dropdown, choose the conversion event from your ad account. You can search by name.

5. Enter a Display Name — this is the name that will appear as the column header in your reports.

6. The Metric Type is automatically set based on the event type (e.g., Count).

7. Click Create.

Animation: Adding an Ad Network Metric in Settings → Setup Metrics.

Tip: Use clear, descriptive Display Names that include the ad network name — for example, "Meta - App Install" or "Google - Sign Up Click" — especially if you are tracking the same event type across multiple networks.

Note: Segwise does not allow renaming or deleting an Ad Network Metric once it has been created. You will have to contact the team to get that done.

1. Go to Settings → Setup Metrics.

2. In the Calculated Metrics section, click + Add New.

3. Enter a Name for your metric (this is what appears in reports).

4. In the Make Formula section, assign Variable A by selecting a metric from the dropdown. This shows all standard platform metrics plus any Ad Network Metrics you have created.

5. Click + Add Variable to add Variable B, C, etc. if your formula needs more than one input. Click the red X to remove a variable.

6. In the Formula field, type your formula using variable letters and mathematical operators: + (addition), - (subtraction), * (multiplication), / (division). Example: A / B for Cost per Result.

7. Select the Metric Type: Number (displays as a plain number), Percentage (displays with a % symbol), or Currency (displays with a currency symbol).

8. Set the Positive Trend: Value Increases (for metrics where higher is better, e.g., Conversions, Revenue, ROAS) or Value Decreases (for cost-based metrics where lower is better, e.g., Cost per Lead, CPA, CPM).

9. Check the Preview section to validate your formula output.

10. Click Save.
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Animation: Building a Calculated Metric with a formula (e.g. A / B) in Settings → Setup Metrics.

Note: Segwise does not allow using a Calculated Metric inside another Calculated Metric. There is no limit to the number of Calculated Metrics you can create.