Overview
The Setup Metrics section is where you define the specific performance metrics you want to track and analyse across your ad campaigns. There are two types of metrics:
• Ad Network Metrics — conversion events pulled directly from your connected ad networks (e.g., a "Lead" event from Meta or a "Signup" event from Google).
• Calculated Metrics — custom formulas you build using existing metrics (e.g., Cost per Lead = Spend divided by Leads). Once added, these metrics appear as selectable columns in your Creative Analytics reports.