The Tag Report breaks down creative performance by tag values. Instead of looking at individual creatives, it groups creatives by a specific tag and shows aggregated metrics for each tag value. This lets you answer questions like: "Which call-to-action style generates the most spend?" or "Which video hook type drives the lowest cost per install?"
Click + Create Report and select Tag Report.
Click Edit table to select the tag you want to group by. Check one or more tags from the TAGS section and click Apply. You can select multiple tags simultaneously — each becomes a separate dimension.
Add metric columns, set your date range, and apply filters as needed.
Click on any row to drill down into the individual creatives behind a tag value. The panel shows "Creatives with [tag = value]" with thumbnails, names, and metrics, plus a "Creatives without [tag]" section for the N/A row.
Animation: Creating a Tag Report — + Create Report → Tag Report → Edit table → pick a tag → drill into a row.