What is Clustering and how does it work?
Clustering is a toggle available on Creative Reports inside a Board. When turned ON, creatives that share the same underlying concept (unique creative) are grouped into a single row, combining their performance data. When turned OFF, each individual asset is shown as a separate row. Clustering is useful for analysing creative concepts rather than individual asset variants. Note: Clustering is only 95% accurate.
Screenshot: The Clustering toggle on a Creative Report.
What does "Select Asset Types to Cluster" mean?
When clustering is enabled, the "All Assets" dropdown lets you choose which asset types to cluster. Options include: All Assets, Text, Video, Html, and Image.
Screenshot: The 'All Assets' dropdown for choosing which asset types to cluster.