The Fatigue Report evaluates each creative against user-defined thresholds across consecutive days to catch deteriorating ads before they drain your budget. It is the only report type that includes a Fatigue Settings panel.
Click + Create Report and select Fatigue Report.
The report opens with default criteria: CTR drops by 5% for 3 consecutive days AND CPM gains by 5% for 3 consecutive days.
Click the Fatigue Settings button. Configure each condition with: Metric, Operator (Drops by, Gains by, Equals, Greater Than, Greater Than or Equals, Less Than, or Less Than or Equals), Threshold value, Unit (%), and Consecutive Days (1, 3, 7, or Custom).
Between conditions, set the logic to AND (both must be true) or OR (either must be true).
Click Apply, then Save to save your configuration.
Note: Segwise allows adding up to 4 fatigue conditions. The default criteria (CTR drops by 5% for 3 consecutive days AND CPM gains by 5% for 3 consecutive days) represent a common definition of creative fatigue: click-through is falling while cost-per-impression is rising.
The Total row at the bottom of the Fatigue Report table shows aggregate values for all creatives currently displayed, including the count of items and aggregate metric values across all fatigued creatives.