The Creative Generation Agent is Segwise’s AI-powered feature that automatically generates new ad creative concepts based on your brand’s performance data. Instead of starting from scratch, the agent analyzes what’s already working in your campaigns and what is working for your competitor's ads and produces fresh video storyboards, static images and video concepts designed to scale your winning patterns.

You can access it from the leftmost icon in the Segwise sidebar navigation.

• Data-driven creative ideas: Suggestions are grounded in your actual ad performance data, not guesswork.

• Weekly + on-demand concepts: The agent generates a fresh batch each week, and you can also generate creatives on demand from the prompt box (describe a persona, product, season, or country/language and set how many assets).

• Video and static formats: Get videos, video storyboard concepts (with scene-by-scene breakdowns) and static images.

• Feedback loop: Bookmark or reject suggestions to teach the agent your preferences. It learns from your feedback to improve future suggestions.

• Flexible downloads: Download static assets in the available aspect ratios (videos are 9:16 only), or export video storyboards as PDFs for your creative team.

• Playable ads (managed service): Segwise also produces playable ads for you. The generation agents build each playable from the mechanics, hook scenes and end cards that already perform for you, then the Segwise team polishes it, tests it and delivers it ready to ship, built to the specs of the networks you run on. This is currently a managed service rather than a button in the agent — message us in the in-app chat or your Segwise contact to get started.