Segwise automatically applies a default set of AI tags to your video and image creatives — covering things like the hook, characters, objects, CTA, benefits, headline, background and offers (videos also get hook-scene audio, first dialogue, editing style and more). You don’t need to set these up.
To see the tags on a specific creative: open one of your Creative Reports, click a creative to enlarge it, and a panel opens showing all the tags associated with that creative, grouped by category. This is the quickest way to understand which tags Segwise applies.
To analyse by tag across many creatives, build a Tag Report (group creatives by a tag and compare performance).
Animation: Open a creative in a Creative Report to view all the AI tags applied to it.